If someone has recently started a new blog or a website, getting an opportunity to become a guest blogger on popular blogs can be very beneficial. First, it gets your blog the right exposure. Second, it helps you build your professional network. And third, the opportunity to earn backlinks improves your off-page SEO. With that being said, getting your guest proposals accepted can be a little tricky. You may surely have some awesome and unique ideas for your guest posts, but if your proposal isn’t effective enough, it may end up simply being ignored. Therefore, in this article today, I will share five tips that will help you get your guest proposals accepted by increasing the odds in your favor.
What is guest blogging and what are its benefits?
If you are new to guest blogging, let me give a quick introduction…
Guest blogging is a concept where someone is invited to write and publish their articles on someone else’s blog.
But why would someone publish their articles on someone else’s blog? It is because it is a great way for them to expand their reach, credibility, and build an online presence.
Here are some key benefits of guest blogging:
- Increased visibility — If you are guest posting on a popular blog with large following, your guest post could be seen by hundreds or thousands of new readers.
- Builds relationships — Guest blogging allows you to connect with other bloggers and content creators in your industry. This can open up opportunities for collaboration and networking.
- Builds credibility — Writing for a reputable blog or website can help establish you as an authority in your industry. When your work is published on a trusted platform, it is more likely to be seen as authoritative, and it also helps build your credibility.
- Earn backlinks — If it seems relevant and useful, you can also link to your own blog/site within your guest post. This helps your off-page SEO and integrates well with your overall SEO strategy.
So, here are a few tips that you should keep in mind while approaching for a guest blogging proposal over email…
1. Learn to address your email properly
The way you address your email to the website owner / editor will either make or break the deal. The website editors are usually busy people, and when emails are considered, their attention span is even more fleeting. You’ve to capture their attention right from the email subject line itself to avoid your emails getting ignored.
Next, draft an engaging proposal. Rather than sounding plain and robotic in tone, start your email with a warm greeting and then introduce yourself, your guest post ideas, and how contributing those guest articles will be a great addition to their blog.
For example, take a look at the following two email proposals:
A. Plain / Robotic proposal
Hello Editor, Hope you are Fine! I need a post or link on your site [buddinggeek.com] I’ll provide you with well-researched and optimized content for your website and in return you have to provide a do-follow link to my client's website. Please let me know about your publication requirements. Waiting for your response. Thanks & Best Regards, Mr. Robot
B. An interesting proposal
Hi Abhishek, I hope this email finds you in the best of your health and spirits. My name is Jane and I am the cofounder of ThatDot, a Big Data SaaS startup based in Portland, Oregon. I have been reading your blog posts since January this year, and I have to sincerely appreciate you for all the hard work and creativity that you put towards Budding Geek. I even subscribed to your blog last month. I was wondering whether I could get an opportunity to contribute a guest post on Budding Geek? I am well acquainted with what your readers like, because I am one of them :) Here are a few topics that I think will be a great addition to your blog: (A) Ten best data analytics tools to consider in 2023 (B) How to use Google Analytics 4? A beginner's guide (C) Ten important analytics metrics that every website should monitor in 2023. Abhishek, I am also open to considering writing on other related topics that you might have in your content pipeline. Looking forward to hearing from you, Best Regards, Jane (Email Signature)
Can you feel the difference between the above two emails? Which one would you choose to respond to? I’m confident it will be the second one!
2. Don’t ask for backlinks
A brazen request for backlinks dilutes the spirit of guest blogging. The editor might perceive you just like another pesky digital marketer/agency who is on a mission to gain thousands of backlinks in exchange for low quality content!
Asking for backlinks in your email makes no sense at all. You will definitely get your desired backlink in the author byline section as a credit for your wonderful guest contribution.
However, if you have questions regarding the linking guidelines and policies, it’s always best to go through the guest post guidelines on the website thoroughly.
3. Do refer to your previous guest contributions (if any)
Someone with prior relevant work experience is more likely to land a job than someone who is a fresher. Isn’t it? The same holds true for guest blogging as well!
Referring to your previous guest contributions on other related and authoritative blogs can drastically increase your chances of being accepted as a guest blogger. So, whether or not you’re explicitly asked to provide some previous writing samples, make it a habit to always mention links (URLs) to all your previously published guest articles. If you have built a writing portfolio, then it’s even better!
4. Provide your best content as your guest article
Always make it a habit to dedicate your best content for guest posting. Write from your heart and with the feeling that you are writing the article for your own blog. How will you feel upon receiving a poor-quality article as a guest submission for your own blog? You will be left exasperated. Right? Then how can you expect other bloggers/site-editors to accept your poor-quality guest article?
The real advantage of providing your top-class content for guest submission is that, at the very first place it not only magnifies your approval rate but also leaves a good impression on the site editor. You are therefore indirectly building a good relationship with him/her. And… What’s the harm? If the site editor rejects your guest article, then you can either happily publish it on your own blog or offer it to someone else for a guest post.
5. Use email signatures
The approval rate of my guest proposals has drastically increased ever since I started using professional email signatures.
Here are a few benefits of using email signatures, especially when you are pitching someone for a guest post contribution:
- It shows professionalism — Your headshot, company name, designation — It all reflects how professional you are!
- Creates a sense of authenticity in the mind of email recipient.
How do you approach for a guest post proposal?
What’s your way of approaching for a guest blogging opportunity? Please share your ideas in the comments below.
Wishing you success with your guest blogging campaign!
5 thoughts on “5 tips to get your guest blogging proposals accepted every time”
The signature part was new to me. If it was not for your post, I would have never known its importance in guest posting.
Thanks Jini. I’m glad that my post had something useful for you 🙂
Thanks for this posting. I have read a variety of articles about guest blogging. I appreciate this one as it is short and to the point. Very helpful in what I have been looking for. Thank you.
You’re welcome Heather! Made my day 😉