Pinterest is an amazing platform used for various purposes: you can find visual inspiration there, try one of the many DIY tutorials, and upload your own pictures, sharing your creativity with the world. However, not many people actually know that Pinterest is also one of the most powerful platforms for driving more traffic to your blog or website.
While it might seem that most people only look at images there, you might be surprised to find out how many people do so. According to this year’s statistics, Pinterest already has more than 30 million active users. That’s not a number that can be easily ignored when it comes to driving traffic to your website.
So how exactly can you use it? What do you have to do to make Pinterest work for your business?
Well, here are some tips you can use:
1. Install the official Pin It button.
This button is a convenient tool to quickly add images from any website to one of yours Pinterest boards. It also increases the chances of your content appearing in Pinterest search results. You see, when Pinterest users add content directly from your website, this content starts becoming more and more valuable and starts appearing in search results more often.
2. Create your own board.
Of course, that’s great when other users add your content to Pinterest – but you shouldn’t rely on that only. Another good way to make yourself visible on Pinterest is to create your own board for your blog or website and share all new updates with the help of this board.
3. Name your account right.
You have to make sure that your account is associated with your business. That’s why you need to include the name of your business or brand both in your profile name and in your username on Pinterest. This will already make it look more official – and then you have to follow the next tip.
4. Verify your account.
This is a very easy thing, which actually gives you so many benefits. First, verification will make your account look more professional. Second, it will give you many extra options such as access to the Pinterest analytics and the ability to create a clickable link in your profile.
5. Use relevant keywords in the “About” section.
The “About” section not only allows users to know more about your business – it is also indexed by the search engines. That’s why you have to make the most out of it, choosing the right keywords and carefully placing them in the text description. Don’t forget to add other social media handles too: this will allow users to find you there and you to share your Pins in other networks.
6. Make the descriptions appealing.
While it might seem that Pinterest is all about the images, the descriptions of these images actually matter too. You have to make them as appealing as possible to increase the number of Pins and shares. You are free to use keywords (actually, it would really benefit you). You can use hashtags too but I keep in mind that they aren’t as popular on Pinterest as they are on other social media. When it comes to Pinterest, a nice and catchy text description can do more wonders than a bunch of hashtags.
7. Remember about the time of posting.
The more your content gets pinned and shared, the more you benefit from Pinterest. However, in order to get the most re-pins you have to share this content at the right time – and that’s where the tricky part begins. It could be quite hard to identify the right time for you: it depends on your audience, on their activity, and so on. Some users visit Pinterest once a week, some visit it every day – and you have to make sure that both these categories will notice your posts. At the same time, you have to be careful because too many posts could scare the audience away. Sounds complicated, doesn’t it?
While it might take some time to find out the perfect time for you, there are some general advice you can use right now. Usually posting during the workday is a definite “no”, while posting on Saturday morning can be a good idea. According to Neil Patel of QuickSprout, the best time to post on pinterest is between 8pm to 11pm on Saturdays! However, as a general rule of thumb, try to choose the time when your audience doesn’t work and has some time to spend on social media.
8. Pay attention to the quality of the links.
It isn’t hard: just make sure that the links are relevant and offer valuable content to the audience. Moreover, the links have to include an image or a video from your Pin – otherwise, the audience will be disappointed and the service might flag that content as inappropriate or as a spam.
9. Find your niche.
Sure, if you already have your own business, you most likely know what your niche is. However, it might be a bit different when we’re talking about Pinterest. There are some niches that are very popular and while this might seem good at first, this also means that it would be harder for people to find your content among all these Pins. In this case, try focusing on something still related to your niche but much smaller. For example, if you have a travel website, try promoting specific tours (for example, a honeymoon tour) instead of simple tours to other countries.
10. Interact with the people.
Just like any other social media, Pinterest is all about communication. If you want people to notice you and your content, notice them first. Like, share, and comment other Pins – this way you’ll definitely make yourself more visible.
As you see, driving traffic through Pinterest isn’t is hard as it seems. If you are ready to present your profile right, specify your niche, create a board, and spend some time on promotion and communication, you will be able to use Pinterest as a powerful promotional tool. I wish you good luck with that!