The digital marketing world in the retrospect
How PageRank ruined the web? And the reason why Google scrapped it.
The digital marketing world post the PageRank fever
The SEO community is a comparatively peaceful place now. I’ve seen a drop in the number of email pitches asking me for do-follow backlinks, a drop in the number of insincere comments posted just for the sake of building backlinks, and finally a drop in those marketing emails from SEO agencies trying to sell me links from PR7 pages.
But that’s certainly not the end of score mania: After PR, it’s DA!!
Digital Marketers will however always rely on scores/rankings as yardsticks for their SEO success. After the demise of Pagerank, marketers seemed to have shifted their focus to other important scores like Domain Authority (DA) & Page Authority (PA) by Moz. Though these scores co-existed with PageRank, but the latter score overshadowed their importance being one of the scores directly used by Google in its search ranking algorithm. Still, a high DA/PA score is a good indicator of the number of incoming links pointing to a webpage, and its ability to rank well in organic search results. Anyways, who knows whether or not Google considers DA/PA scores in its search ranking algorithm? No one else, but Google!
Do you miss the green bar?
If you will ask me, Yes, I do miss it. It was always a great feeling to see the green bar on my web-browser indicating how much Google loved my website. I earned PR2 from PR0 right after 6 months of building this blog. My second blog (on digital photography) was at PR4. Damn…this score is now a history.
It’s a classic example of how dynamic the SEO world is; The factors which were highly relevant yesterday are useless today, and nobody really knows what gets rotten tomorrow. After all, it’s a game designed by Google, with its own mysterious rules and regulations. And to survive in this game, all that we can do is to continuously adhere and adapt to whatever rules the Big G ever comes up with!