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How to increase your twitter following organically in 2023?

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Published by Abhishek Raj

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Are you looking to increase your Twitter following and boost your online presence in 2023? With over 368 million monthly active users, in my opinion, Twitter is undoubtedly a powerful platform for connecting with like-minded people and promoting your business or personal brand. In this article, I will share 8 tips for increasing your Twitter following in 2023. From identifying your target audience and sharing high-quality content consistently, to leveraging visual content and collaborating with influencers, these strategies will surely help you attract new followers and build a strong presence on the platform. So, let’s get started!

Why you should not buy Twitter followers?

Initially when you are trying to increase your twitter followers, you might be tempted to buy twitter followers from shady websites to gain some initial traction. But believe me, it’s really not worth your time and money in the long run. Here are the reasons why you should never engage in such practices:

  • It’s unethical — Buying followers goes against the terms of service of most social media platforms, including Twitter. This means you risk having your account suspended or banned if you are caught doing it.
  • It can harm your reputation — If it becomes known that you have bought followers, it can damage your reputation and make people less likely to take you seriously or engage with your content.
  • The followers may not be real — Many websites that sell followers use fake or bot accounts to inflate the numbers. These fake followers may not engage with your content or add any value to your account.
  • Zero Engagement — Buying followers may give you a temporary boost in numbers, but it won’t necessarily lead to increased engagement or success on the platform. It’s better to focus on creating quality content and building a genuine following through authentic engagement. So, if you see any twitter account with thousands of followers, yet zero engagement on their tweets, it’s most likely that they indulged in such dark practice.

It’s therefore in your best interest to start growing your twitter account organically. Initially, even if you do everything right, you might not see the number of followers growing for weeks, or even months. But in the long run, you will eventually see the results rolling in.

8 strategies that will help you increase your twitter following and engagement organically:

1. Identify your target audience

One of the key factors in increasing your Twitter followers is to first identify your target audience. Spend a few minutes to contemplate upon questions like – “Who are the people I want to attract to my profile? Am I targeting a specific demographic, such as young professionals or entrepreneurs? Or am I trying to appeal to a broader audience?” Once you have a clear idea of your target audience, you can tailor your tweets and engagement strategies to better appeal to them.

2. Share high-quality content consistently

Another important factor in increasing your Twitter following is sharing high-quality content consistently. This means sharing a mix of interesting and relevant content, as well as engaging with other users by commenting, liking, and retweeting their posts.

Consistency is key here — If you only post sporadically, it will be harder for your followers to stay engaged and interested in your content. Try to post regularly, whether it’s once a day or a few times a week, and vary the type of content you share to keep things interesting.

If you think the 160-character limit per tweet acts as a barrier in sharing long form content, you can consider sharing your content in form of “Twitter Threads” — which are in great trend these days!

Twitter threads are useful for creating high quality content because they allow you to break up a longer piece of content into smaller, more easily digestible chunks. This can be especially helpful if you have a lot of information to share or if you want to make your content more visually appealing by adding images or other media.

3. Optimize your twitter profile

Optimizing your own twitter profile is quite underrated. You should optimize your profile to attract people with similar hobbies and interests. Here are some useful tips that you can follow –

  • Use a clear profile picture — Having your own profile picture on twitter conveys that you are authentic and genuine. So, choose a profile picture that is clear and visually appealing. This could be your headshot, your corporate logo, or any other image that represents your brand or personal identity.
  • Put all relevant information in bio — Your bio is a brief description of who you are and what you do. Use this limited space to mention your expertise, interests, or put up any other relevant information that may help people understand what you have to offer.
  • Use relevant keywords and hashtags in your bio — Including relevant keywords and hashtags in your twitter bio will make it easier for people interested in those topics to find and connect with you.

For inspiration, please have a look at my own twitter profile:

screenshot - how to optimize twitter profile and bio

4. Use hashtags strategically

Using hashtags helps make your tweets more reachable to the people. You can add a hashtag by putting the # symbol just before any unbroken keyword. For example — #iPhone14pro, #shotoniphone, etc. When someone searches for a specific keyword or key-phrases on twitter, tweets with hashtags often appear in their search results. This means more visibility.

However, it’s important to use hashtags strategically and not overdo it — using too many hashtags can make your tweets look spammy and turn off potential followers. Research popular hashtags in your industry or niche and include a few relevant ones in your tweets to increase their visibility. You can also create your own branded hashtags to promote your business or personal brand.

5. Leverage visual content

Visual content - illustration
Image by storyset on Freepik

Tweets with visual content — such as images, GIFs, bar-graphs, and videos — tend to perform better than plain text tweets. Not only do they grab the attention of users scrolling through their feeds, but they also make it easier to convey your message and add personality to your profile. Consider including visual content in your tweets to make them more eye-catching and engaging.

You can use tools like Canva or Adobe Spark to create custom graphics or edit photos for your tweets.

6. Engage with other users

Engaging with your followers / or the people you follow on twitter may help grow your followers. This means leaving thoughtful comments, liking other users’ tweets, and even retweeting their content if you find it interesting or worth sharing. When you actively engage on the platform, you build relationships, increase your visibility, and establish yourself as an active and engaged member of the Twitter community.

7. Run Twitter polls and quizzes

Creating polls and quizzes on twitter is a fun way to engage and interact with your followers. When your followers engage with your polls by casting their vote, leaving comments, or liking the tweet, it creates a ripple effect and your tweet reaches a wider audience. This means more people visiting your profile and this increases the chance of someone interested in your profile to start following you. You can use polls and quizzes to ask for opinions, test knowledge, or to just have some fun.

You can use Twitter’s built-in poll feature or tools like Poll-maker to create custom polls and quizzes.

8. Collaborate with influencers and partners

Collaborating with influencers and partners can also be one of the powerful ways to organically increase your Twitter following. Whenever you cite the work of some influencer in your content, make sure you tag them using their twitter handle. This way, your tweet immediately becomes noticeable to your favorite influencers. To extend their appreciation for the mention, they may further like, comment, or retweet your content, paving the way for attracting an even wider audience / potential followers to your profile.

Your thoughts?

I hope these tips were helpful in shaping a roadmap to increase your Twitter following in 2023. Remember, building a strong presence on the platform takes time and painstaking effort. With that being said, riding on a clear strategy and consistent engagement, you can attract new followers and build a thriving community around your business or personal brand.
Finally, I would love to hear your thoughts on these tips — please leave a comment below and let me know which strategies you plan to implement in the coming year. Happy tweeting!

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About the author
Abhishek Raj is the founder of Budding Geek. He is an inveterate blogger with a decade of experience in the internet technology & online marketing industry. Abhishek takes pride on being featured in some of the top industry websites like Marketing Land, Social Media Today, LifeHacker & ProBlogger. Learn more about Abhishek

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